Impact Stories (Strategy)
Business Profile
Our Client is India's leading logistics player having interests in Surface, Rail and Costal Transportation. It wanted to expand into related areas.
Business Challenge
- The company had worked as transporter and Infra player but lacked the knowledge and capabilty of running a Freight Forwarding Company.
- The customer for transportation, infra and forwarding being same can provide significant cost and cross selling opportunities for the company.
Maxi Global Intervention
- Maxi Global advised the group on the opportunity of Forwarding business and its synergies.
- Maxi Global researched to identify the potential acquisition companies.
- Maxi Global conduced financial due diligence.
- Maxi Global provided intervention in integration.
Results
Group Turnover
Increased by34%
Sales and Marketing Cost
Reduced by 28%
Group Presence
Increased by 18%
Gross Margins
Increased by 2%
Impact Stories (Market Insights)
Business Profile
One of our clients is known manufacturer of building materials. He has been a pioneer in his field by constantly offering new products which add new dimensions to architectural space
Business Challenge
The company witnessed a negative growth rate for the last three years. There was a strong pressure from the marketing team for a steep cut in prices in order to compete with new players. The lack of growth acted as a deterrent for the company to modernize and expand rapidly in the evolving market.
Maxi Global Intervention
Maxi Global took the challenge of providing strategic impetus to company’s marketing. The team had detailed discussions with the management, marketing team and other key employees, stockists, dealers and customers. Maxi Global conducted a market research, identified potential for the company product, suggested the policy of premium pricing, made comprehensive Sale MIS
Results
- The company created a strategic vision to effectuate rapid and sustained growth
- The company also started monitoring its dealer network on a wider levelwith the scorecards developed by Maxi Global team.
- The company opened its sales office in Middle East, Sri Lanka and Africa.
Sale Growth ( 6 Month)
Increased by 10%
Sale Growth ( 2 Years)
Increased by 15%
Impact Stories (Market Insights)
Business Profile
One of our client is know manufacturer of construction materials. They wanted brand identity for their product so that they can have pull based marketing and also charge premium.
Business Challenge
The company was dealing in commodity which was very price sensitive and had not been sold as a branded product. Most of the sales was B2B in nature which was difficult to shift overnight
Maxi Global Intervention
Maxi Global conducted a market research, identified potential for the company product which can be positioned as a branded product as it had some market share in B2C segment. The whole STP was designed not to drive away the channel partners who could get averse of making it into a branded product. The company did launch of product and it was received well by the market
Results
- The new product brand became the name for the entire market segment.
- The company managed to improve its sales, becoming top of mind recall and also could atttract several new dealers.
- Both sales and profitability showed double digit growth.
Sales
Increased by 18%
Profitabilty
Increased by 4%
Impact Stories (Finance)
Business Profile
Our Client is known manufacturer in Indian Food Processing Industry. It is one of the trusted brand in food and confectionary segmentin NorthRegion oftheCountry
Business Challenge
There is a continuous increase in raw material prices, labour cost and power and fuel prices due to external factors. The competition becoming tough as multinational firm are intensifying the competition which is creating difficulty to sustain even single digit profitability to the company. The futureoutlook to business seems very scary to the promoters
Maxi Global Intervention
The Initial Diagnostic Study conducted. Activity Based Costing Exercise conducted for each SKU. Projects Identified and implemented to improve the profitability
Results
Profitability
Improved by20%
Raw Material Wastage
Reduced by 23%
Productivity
Improved by29%
Energy Cost
Reduced by15%
Impact Stories (People Management)
Business Profile
One of our client is a dynamic and rapidly growing business group in India. It has offices in more than 20 countries employing more than 2000 people across diverse businesses including manufacturing, logistics, building products, infrastructure and mining.
Business Challenge
Over a period of time, the management structure had become bottom heavy with almost 80-85% managerial cadre employees belonging to the lower management level, and about 10-15% belonging to the top level. There was a noticeable gap in middle level management positions. This also led to centralization of decision making. Consequently they were unable to focus give adequate time to more long term strategic decision making. In some cases, important and independent functions were clubbed into one functional department or division. For instance, HR and Administration were clubbed into one department, or in one case Accounts was further added. Unclear job descriptions, roles and responsibilities, ad-hocism in determining the salaries and designations for employees, absence of promotional policies were the other issues which needed to be addressed.
Maxi Global Intervention
- Designing and implementing systems for employee records and their timely and accurate upkeep
- Identification of gaps in existing structure and proposing new hierarchical structure
- Functional reclassification and creation of new operational divisions was done in consultation with the CEO, CFO
- Introducing the grade system, Aligning and rationalizing pay structures with Industry pay standards
Results
- Rational grade structures, clear job descriptions, roles and responsibilities were put in place
- Extensive consultations and trainings/sensitization exercises at all levels, acceptance of the new systems was smooth.
Impact Stories (Operation)
Business Profile
Our Client is India's leading manufacturer of Aluminium Composite Panels. It was the first company to set up an ACP manufacturing plant in India in 2001.
Business Challenge
- The increase in high number of SKUs has created difficulty in Production Planning and thus completion of orders.
- The setup scrap increased to 7% of the total production due to customized SKUs and frequent changeovers
Maxi Global Intervention
- Detail Study of Product Mix and Rationalization of Product Mix
- Strategic Sales ( Customized vs Standardized Product Profitability)
- GUI interfacewith redefined algorithm for Production Planning
- Project Identification to ECRS the bottlenecks ( Changeover Time)
- Lean Manufacturing Tool (SMED) application to reduce Changeover Time
Results
Setup Scrap
Reduced by 64%
Changeover Time
Reduced by 60%
Production
Increased by 7%
Gross Margins
Increased by 3%
Impact Stories (Resource Efficiency)
Business Profile
Our Client is known manufacturer of house hold appliances in Indian Market. It brand is one ofthe trusted brands in its segment.
Business Challenge
Market is become competitive, New Players are entering aggressively. With the increase in number of players in the product segment, market share was shrinking which resulted single digit profitability. Even future outlook was not clear
Maxi Global Intervention
- The company decided to apply cost leadership approach
- Detail diagnostic study done and lean manufacturing approach recommended
- CFT formed inside Plant and team trained on Lean Manufacturing tools
- One of the projects was to improve Assembly Line Productivity
- Detail VA/NVA activities identification exercise conducted for each Operation
- Low Cost Automation ( Level 1 ) done in Sub-Assemblies
Results
Productivity
Increased by 33%
Contribution Cost
Reduced by 24%
Impact Stories (Technology)
Business Profile
One of our clients is a logistics company with a large fleet of trucks catering to transportation needs of exporters and importers India
Business Challenge
The company invested in an information management system integrating all the aspects of the business including operations, tracking, maintenance and billing. The process of shifting to the new system was challenging. With the lack of an effective change management path laid out, the system could be implemented only partially, it resulted in ineffective usage of the information system.
Maxi Global Intervention
- Maxi Global worked closely with the users and spent time in observing how they used the software. The analysis resulted in identification of key issues and sources of errors on both the input and output sides.
- Existing MIS of the organization was reworked upon and the key reports from the software were also made a part of the same.Discussions on thisMIS was a regular routine
Results
- Elimination of internal human errors due to the systems developed by Maxi Global, resulted in 40% increase in accuracy of the reports.
- Efficiency enhancing parameters such as idle time between trips in the bulky set of reports which were hidden till now were uncovered. This helped in improving the utilization, reduce turn-around times. It also helped quantify and highlight the losses due to operational delays.
The new system and processes designed and implemented by Maxi Global team delivered reliable consistent and useful reports for decision making. These reports along with the re-developed Management Information System are used for day-to-day performance monitoring, identifying areas of improvement and also detecting irregularities in operations,thereby enhancing the quality of customer service